Why webmaster goes with search engine optimization technique:

Dear aspirant readers this article deals with the importance, basics and utilization of recent search engine optimization called SEO technique. Let’s deep in to the SEO technology.

Search engine optimization is defined as the process of increasing traffic to your web site by ranking it high in the search results of a search engine like Google, Yahoo, MSN, Live, Alltheweb, Ask jeeves, AOL and etc… The higher your web site ranks in the results of a search, the better the chance that site would be visited by a user. It is common practice for Internet users not to click through pages and pages of search results, so it is very essential for a site to rank high for directing more traffic toward the site.

Any one knows search engine places the higher traffic to any of WebPages and they having enormous amount of traffic in its own state. According to a international data report more than 500 Million peoples are using this search engines across the globe.
Okay! Now let’s see the techniques involved in SEO

On-page Optimization
On-page optimization includes all variables on your website pages. These variables further comprises of:

• Meta Tags (some engines)
• Title Tag
• Good Content
• Internal Link Structure
• Keywords in URL
• Anchor text links
• HTML Validation
• Listings in directory
• And may of Other Factors

Off-page optimization
Off-page optimization includes the variables that exist outside of your website. These variables further comprises of:
• Link popularity building
• One way linking
• Reciprocal Link building
• Buying text link advertisements

These are the Basics of SEO algorithm, Lot of SEO companies available to increase the quality of your web pages and also increasing the Pagerank is an algorithm founded by Google’s Larry Page and Sergery Brin in Stanford research.