There is a reason for designing any e-commerce site is purely depends upon the business matters when compared to general web designing. While all webmasters need to take web design into account, those dealing directly with money and customers have extra considerations to make. After all, for owners of e-commerce websites, "conversion" is the number one priority. Conversion refers to turning visitors to a website into paying customers, and the "conversion rate" of an e-commerce site is hugely dependant on how potential customers feel about the site itself.
When an Internet user visits an e-commerce site, he/she is often looking to buy. But the truth is, if that potential buyer doesn't feel good about the website, they won't buy-- even if the items for sale there are just what they're looking for.
all of this specialized knowledge requires specialized training, and an e-commerce web designer needs to be trained in this highly specific field. An e-commerce web designer must know both regular web design and the specialized skills in the areas listed above, as well as other e-commerce related areas. Have a great deal on e-commerce business! Good luck!